Premium rental

In the premium real estate segment, it is no longer enough today to offer a good location, quality materials, and a high level of comfort. These are all elements a guest simply expects. What truly makes the difference is what a space offers beyond that — atmosphere, identity, and an experience that stays connected to the stay itself.
This is precisely why the way we think about interiors designed for rental is changing. We design them with the same care as spaces meant for living, but with an added understanding of the specifics of a temporary stay — the need for comfort, functionality, and an experience that remains memorable.
One of the ideas we wanted to challenge with this project is the notion that rental spaces should be as neutral as possible, in order to suit the widest possible range of users. In the premium category, it is precisely this absence of character that can become its greatest weakness.
A guest travelling does not necessarily look for a space that resembles their own home. Often, quite the opposite is true. A change of city, rhythm and routine opens the possibility of briefly choosing a different way of life — and, with it, the desire to experience a space that offers a different kind of stay.

When Quality Is Expected, Identity Makes the Difference

This question was especially important in one of our interior design projects — an apartment intended for premium rental within a high-end residential building managed by a renowned international hotel operator.
The baseline level of quality in such an environment is already a given, since the guest expects service, security, comfort, and an impeccable standard. Our task, therefore, was not simply to confirm through the interior what was already present, but to create a space the guest would genuinely experience and remember.
Our goal was never simply a luxurious interior, but a space with character — one that stays in the memory.
Character in a space is never created through a single decorative element, but through the way the space functions, the materials chosen, the atmosphere that is built, and the details that give it its recognisable identity.

Constraint as a Design Opportunity

The existing living area in this project was fragmented by circulation. The kitchen, dining area and living room were organised as if they were separate zones, even though they needed to function as a single, unified living space.
Rather than trying to conceal the existing geometry, we chose to work with it — and to make this space flow.
The dining area, in particular, became a key focus. By positioning it in the corner opposite the window, rounding the existing angle, and forming a curved banquette, we created a more intimate dining niche that follows the space naturally.
This seemingly small intervention solved several things at once: it added extra seating, relieved the central zone, and created a better connection between the dining area and the living room. At the same time, this very move became one of the most recognisable elements of the interior.
Sometimes, the way we resolve what was originally a problem in a space becomes its greatest asset.

Character Expressed with Restraint

Only once the functional logic of the space had been established did we begin building its visual identity.
The interior was shaped through an eclectic approach, blending elements of mid-20th-century modernism with subtle references to Art Deco aesthetics. Curved lines, born from the organisation of the space itself, repeat across various elements, while stripes, art, sculptural lighting and carefully chosen furniture pieces bring in stronger accents. Deep green and terracotta tones are combined with natural wood and more neutral surfaces.
In a space intended for multi-day or multi-week stays, finding the right balance is essential. The interior needs a strong enough identity for the guest to remember it, while remaining pleasant, functional, and calm enough to genuinely live in.
This balance is, for us, one of the key challenges of this premium rental interior.

The First Experience of a Space Begins Online

The way accommodation is chosen for rental has also changed.
The first encounter with an apartment most often happens through a handful of photographs on a screen. For this reason, the interior needs a visual identity clear enough to stand out among a large number of similar listings. Even so, designing a space purely for the sake of a good photograph quickly reveals its limits.
A photograph may be the reason a guest opens a listing or makes a booking. What they remember after the trip, however, is not the shot itself, but the experience of using the space.
Is it pleasant to have that first coffee in the morning? Does the dining area truly work when more people gather? What does the space look like in evening light? Is there a spot where you want to stay a little longer than you had planned? Only when the visual impression and everyday use work together does the interior begin to create real value for the guest.

A Space That Becomes Part of the Experience

Design is increasingly becoming one of the reasons a guest chooses a particular property, while the experience of staying in that space is what shapes their impression and, ultimately, their feedback. A well-designed interior is not merely a cost of furnishing — it is added value that directly influences how a property is positioned.
A guest might never choose the same colours, forms, or furniture pieces for their own home. But this is precisely the special value of travel: the chance to change, for a few days, not only the place we’re in, but the atmosphere in which we live. To step, briefly, into a new and different way of life and the atmosphere we want to experience.
When the design is thoughtful enough to support that shift, the interior stops being merely a backdrop for the stay. It becomes part of the very experience for which that space was chosen in the first place.